Tag Archives: Horace Ginsbern

Park Plaza Apartments

Park Plaza Apartments is one of the first Art Deco apartment houses to be built in the Bronx. It was designed by the prolific team of Horace Ginsberg and Marvin Fine, who built dozens of buildings on and around the Grand Concourse, including the Fish Building and Noonan Plaza Apartments. Bold, colorful glazed terra cotta enlivens the 365-foot-wide facade.

Ginsberg (who later changed his name to Ginsbern) specialized in the design and layout of apartments, while Fine specialized in the elevations – the facades. Fine began his career working for Cass Gilbert, the architect of the Woolworth Building, among other landmarks. But while working for Ginsberg – in the midst of the Park Plaza project – Fine broke with his classical training and experience to embrace “modernistic” design. Fine credited the work of William Van Alen (Chrysler Building) and Raymond Hood (American Radiator Building) as his inspiration.

The Park Plaza Apartments is on an L-shaped site with its long side on Jerome Avenue; the base pokes through the block to Anderson Avenue. The eight-story building, viewed from the front, has five blocks or wings separated by courtyards. Initially, the building was to have 10 floors. During construction, fire destroyed the building, and the Department of Buildings imposed a lower height for the rebuilt apartments.

When built, Park Plaza Apartments promoted its quiet views of Jerome Park. Part of the park remains (Mullaly Park), but the New Yankee Stadium occupies what was Macombs Dam Park, across the street. So much for quiet.

(At this writing, facade repairs spoil the picture; I hope to re-photograph the building when the scaffolding is removed.)

Park Plaza Apartments Vital Statistics
Park Plaza Apartments Recommended Reading

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Fish Building

Fish Building is “one of the most astonishing apartment houses in the Bronx, indeed in New York City,” wrote Christopher Gray in his July 15, 2007 New York Times Streetscapes column. The six-story building, aka 1150 Grand Concourse, is an Art Deco delight designed by Horace Ginsbern and Marvin Fine. This Grand Concourse landmark gets its name from the aquarium motif mosaic at the main entry.

But Mr. Gray decries the structure’s decline. “HOW do old buildings disappear? Sometimes all at once, under the wrecking ball. But more often they fade away on little cat’s feet, first the cornice, then a doorway, then the windows, then a balcony … leaving behind nothing but an architectural zombie.” And indeed, historical photos that accompany the Streetscapes column show an even more fantastic Fish Building existed some 50-odd years ago. The original cornice, roof railing, windows and door have been replaced with unimaginative substitutes.

Clever Design

At least one aspect of the building’s design is permanent: Its adaptation to the irregular street grid.

The Grand Concourse was designed as a scenic boulevard, and as such it meanders to follow the terrain, often at an odd angle to the street grid. Such is the case at Mc Clellan Street. The Fish Building accommodates the boulevard’s zig with a stepped western facade that artfully hides the skewed grid, and keeps apartment walls rectangular. See the floor plans from Columbia University’s New York Real Estate Brochure Collection.

If the outside of 1150 Grand Concourse is exceptional, the inside is absolutely stunning. The terrazzo floor, murals, light fixtures and boldly decorated elevators are a joy to behold.

If the Fish Building leaves you wanting more, you can visit nearby Park Plaza Apartments. It’s located at 1005 Jerome Avenue, across the street from Yankee Stadium. This grander-scaled apartment building was also designed in Art Deco style by Ginsbern and Fine. It features bold, colorful terra cotta details definitely worth the trip.

Fish Building Vital Statistics
Fish Building Recommended Reading

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