There are plenty of more imposing buildings on Third Avenue – Trump Palace is on the next block – but 210 E 68th Street stands out at street level because of its colorful Art Deco accents and orange brickwork.
The 1929 apartment building was designed by George and Edward Blum, prolific architects who have more than 120 apartment buildings to their credit (not even counting their office and loft buildings). Alas, this was one of their last two buildings (the other is at 235 East 22nd Street).
The New York Times architecture critic Christopher Gray suggests a rationale for these apartments’ unusual color and decoration: “Perhaps because [the Blums] were fighting the hulking Third Avenue elevated train nearby, they used giant zigzag stripes of contrasting brick running across the front like World War I naval camouflage.” (The Third Avenue El was closed in 1955.)
210 E 68th Street Vital Statistics
- Location: 210 E 68th Street at Third Avenue
- Year completed: 1929
- Architect: George & Edward Blum
- Floors: 16
- Style: Art Deco
- National Register of Historic Places: 2008
210 E 68th Street Recommended Reading
- The New York Times Streetscapes column
- MNS Real Estate listing
- Street Easy NY listing
- Emporis database
- Columbia University article